Ask Doc: How do I Make an Image Ready to Use on my Website?
There are several things to consider when you want to prepare an image for your site. The first and most important, of course, is to be certain that you have the right to use that image. People are...
View ArticleWelcome, Kristi and Sue!
Updated November 19, 2014 Doc Sheldon We’re very pleased to announce that we’ve added a couple of new faces to the Top Shelf Copy team. We’re in a growth mode and the time has come for us to have a...
View ArticleA Christmas Wish for All our Friends, Clients and Colleagues
Updated December 18, 2014 Doc Sheldon Just a quick message… To all our clients, friends and colleagues, the Top Shelf Team would like to wish each and every one of you a very Merry Christmas, Happy...
View ArticleTurning down a Contract – Sometimes It’s for the Best
Updated January 7, 2015 Doc Sheldon Not too long ago, I had to let a client go. It just wasn’t working. I’d love to be able to say it wasn’t anybody’s fault, but unfortunately… Don’t get me wrong, the...
View ArticleIs Google’s Disavow Tool Going to Go Away?
Updated January 18, 2015 Doc Sheldon Google released their disavow tool in October of 2012, after considerable complaining across the SEO and webmaster community about how difficult it was to get toxic...
View ArticleWhen Metrics Give you Lemons
Updated January 19, 2015 Doc Sheldon Anyone that’s paying attention knows that we’re inundated with ranks, wherever we turn. Alexa, Compete, Domain Authority, Trust Flow… all sorts of warm, fuzzy...
View ArticleOnline Image Optimization
Updated January 28, 2015 Doc Sheldon We all know that humans are visual creatures. Our attention is much more easily drawn (and held) by visual stimuli than by blocks of text. Good writers can...
View ArticleContext Applied to Readability and Ranking
Don’t think this is about the Flesch-Kincaid readability scale – it isn’t. There are times when that’s useful, but by now, most of us should have a pretty good grasp of determining who our audience is...
View ArticleFocus on Context
We’ve all seen various repeats of “Content is King”, first uttered by Bill Gates in 1996. It was certainly true then, although many people seemed to think (and apparently, some still do) that focusing...
View ArticleBest Practices to Secure WordPress Sites
With over 25% of the websites on the Internet using WordPress, it should be no surprise that hackers find it an attractive target. Being open source makes it somewhat easier for e-villains to break...
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